-by-Maki%E3%81%AE2021_10_20.jpg){kind=logo}
Spice Beer
Himalayan Spices x Japan Alps Water
YETI
Pure water from the Japan Alps
meets wild Himalayan spices.
As two different worlds connect,
new richness, inspiration, and hope begin to emerge.
A New Spice Beer Story Begins
YETI Spice Beer
A new beer project
born from the gifts of the Himalayas
and real stories from the journey.
YETI is a sacred and mysterious being
deeply rooted in Himalayan folklore —
known to many as the “Abominable Snowman.”
Guided by the culture and heritage
of my Himalayan mother,
I have spent more than 25 years
traveling through the mountain regions of Nepal.
Wild spices, medicinal herbs,
and the wisdom of people living in harmony with nature.
Walking through the mountains became
a journey of learning from the gifts of the Earth.
Within the harsh yet abundant wilderness,
I felt the blessings, stories, and spirit
held within the mountains and natural world.
Those memories and that spirit
are woven into the name: YETI.
Why This Project
なぜ私は
この旅を仲間と共に始めたいのか
私はこれまで25年以上にわたり
ネパールやインド
そして白馬を舞台に
人と自然
文化と文化を繋ぐ活動を続けてきました。
EarthLoveも
Hakuba Dinerも
Hakuba Houseも
その延長線上にあります。
私が旅を続ける中で出会ったのは
自然と共に生きる人々の知恵や文化
そして
互いを支え合いながら暮らすコミュニティでした。
私は
みんなが同じであることよりも
それぞれの個性や役割を活かしながら
共に繁栄していく社会に希望を感じています。
YETI Spice Beerもまた
単なるビールづくりではありません。
ヒマラヤと白馬。
二つの山岳文化を繋ぎ
新しい豊かさや希望を育むための
小さな架け橋です。
ヒマラヤと白馬。
自然と人。
文化と文化。
異なる世界が出会うことで
新しい豊かさや希望が生まれる。
私はそんな未来を信じています。
もちろん
資金だけを考えるなら
融資や投資という方法もあります。
それでも今回
私はまず
友人や仲間たちへ声をかけることを選びました。
なぜなら
YETI Spice Beerは
一人で作るプロジェクトではなく
最初の一歩から
共に育てていきたいプロジェクトだからです。
皆様からいただく応援は
ビールの開発だけではなく
その先にある様々な挑戦への力にもなります。
ヒマラヤと白馬を繋ぎ
自然や文化を未来へ繋ぎ
次の世代へより良いものを残していくために。
そんな旅の始まりを
共に歩んでいただけたら嬉しく思います。
YETI Spice Beer Founding Journeyへのご参加を
心よりお待ちしております。
From Hakuba, where we first felt the echo of the Himalayas.
While traveling through the Himalayas,
I came to feel the sacred atmosphere
of the mountains.
After moving to Hakuba
and immersing myself in the nature of the Japan Alps,
I discovered a world that resonated deeply with the Himalayas.
Mountains where glaciers still remain.
Nature beyond human control.
A land that nurtures water and life.
Nature knows no borders.
The spice culture I encountered in the Himalayas
and the pure waters of the Japan Alps.
As these two worlds came together,
a new story began.
Crossing Mountains, Connecting Cultures —
A New Spice Beer Project.
Beyond Beer
一杯のビールから始まる、新しい豊かさ
YETI Spice Beerは
単なるクラフトビールではありません。
白馬の名水と
ヒマラヤの天然スパイスが出会うことで生まれた
ひとつのきっかけです。
私たちが本当に目指しているのは
その先にある未来です。
白馬とヒマラヤ。
二つの山岳文化が出会うことで
新しい交流が生まれる。
学生たちが
ヒマラヤの村を訪れる。
ヒマラヤの人々が
白馬を訪れる。
自然と共に生きる知恵を学び合い
文化や価値観を分かち合う。
山を愛する人々が繋がり
未来の世代へ受け継ぐべきものを
共に守っていく。
そこから生まれる豊かさは
お金だけではありません。
友情。
学び。
文化。
自然への感謝。
そして希望。
私たちは
それぞれの個性や役割を活かしながら
共に繁栄していく社会に可能性を感じています。
一杯のビールから始まる
新しい豊かさへの挑戦です。
YETI Spice Beerは
その旅の第一歩なのです。
Founding Journey
YETI Spice Beer誕生への挑戦
YETI Spice Beerの物語は
まだ始まったばかりです。
現在私たちは
ヒマラヤの天然スパイスと
白馬の名水を活かした
新しいクラフトビールの開発を進めています。
まずは試験醸造を行い
実際に多くの方々に味わっていただきながら
理想の香りと味わいを追求していきます。
そのために必要となるのが
スパイス調達
試験醸造
デザイン開発
ブランド構築などの初期費用です。
もちろん
融資や投資という方法もあります。
しかし私はまず
これまで出会ってきた仲間や友人たちと共に
この挑戦を育てていきたいと考えました。
なぜなら
YETI Spice Beerは
単なる商品開発ではなく
人と人を繋ぎ
文化と文化を繋ぎ
未来へ希望を繋いでいく旅だからです。
今回のFounding Journeyは
その最初の一歩。
皆様からいただく応援は
YETI Spice Beer誕生への力となり
その先に広がる様々な挑戦への力にもなります。
Phase 1｜Founding Journey
2026 Spring – Summer
まずは
YETI Spice Beer Prototype 開発に向けて
380万円達成を目指しています。
皆様からいただく応援は
主に以下の用途に活用させていただきます。
• プロトタイプ醸造
• ヒマラヤ産スパイス調達
• ラベル・パッケージ開発
• ブランド構築
• イベント・試飲会開催
• 情報発信・マーケティング準備
この最初の一歩が実現すれば
YETI Spice Beerは
いよいよ商品化へ向けて歩き始めます。
Current Progress
• 醸造所との開発打ち合わせ進行中
• スパイスレシピ調整中
• ヒマラヤの村々と連絡を取りながら
スパイスジャーニー計画進行中
• ラベル＆ブランド開発中
• Founding Journey 展開開始
• 夏季イベント企画準備中
Looking Ahead
私たちはプロトタイプ開発後
高級レストランやホテル
専門店
そしてインド・ネパール料理店などへの展開を進めながら
日本アルプス地域をホームグラウンドとするブランドを目指しています。
また
YETIブランドの商標管理や知的財産の整備も進めており
長期的かつ持続可能な事業として育てていく計画です。
＊商標登録：YETI®（第5486880号）ビール区分にて権利保有済
Beyond Phase 1
Future Vision
Prototype完成後は
白馬をはじめとする日本アルプス地域での展開を進めながら
国内外へ向けたブランド育成を目指していきます。
そして将来的には
YETI Spice Beerを通じて
白馬とヒマラヤを繋ぐ交流や文化活動
自然環境保全
地域コミュニティの活性化など
様々な取り組みへ発展させていきたいと考えています。
一杯のビールから始まる
新しい豊かさへ。
もしこの物語に共感していただけたなら
ぜひ創業の旅へご参加ください。
Join the Journey
YETI Spice Beer Founding Member
YETI Spice Beerは
まだ誕生前のプロジェクトです。
だからこそ
この挑戦の最初の一歩を
共に育ててくださる仲間を募集しています。
Founding Memberとは
単なる支援者ではありません。
YETI Spice Beer誕生の物語を
最初から共に歩む仲間です。
皆様からいただく応援は
プロトタイプ開発やブランド構築
そしてその先に広がる様々な挑戦へと繋がっていきます。
もしこの物語や未来に共感していただけたなら
ぜひあなたらしい形で
この旅へご参加ください。
① Founding Member Participation:
Join the Founding Journey
Become one of the early companions helping bring YETI Spice Beer to life.
Your Rewards
• Exclusive Invitation to Hakuba Diner
– Spice Journey Course for Two Guests
• Founder's Exclusive Gift
– YETI Spice Beer & Founder Mug
or
Founder T-Shirt
• Official Founding Member Recognition
– Be recognized as one of the early supporters who helped launch the YETI Spice Beer journey
• Journey Updates
– Receive exclusive updates on product development and Himalayan spice sourcing expeditions
Support the Founding Journey at a Deeper Level
For those who wish to play a greater part in bringing YETI Spice Beer to life.
Your Rewards
• Exclusive Invitation to Hakuba Diner
– Spice Journey Course for Two Guests
• Hakuba Concierge
– Personalized guidance and support during your stay in Hakuba
• Founder's Exclusive Gift
– YETI Spice Beer & Founder Mug
or
Founder T-Shirt
• Official Founding Member Recognition
– Be recognized as one of the early supporters who helped launch the YETI Spice Beer journey
• Journey Updates
– Receive exclusive updates on product development and Himalayan spice sourcing expeditions
Support the Founding Story at a Deeper Level
For those who wish to play a meaningful role in bringing the YETI Spice Beer vision to life.
Your Rewards
• Royal Pashmina Gift
– A special gift from the Himalayas
• Invitation to Exclusive Events & Gatherings
• Founder's Exclusive Collection
– YETI Spice Beer
– Founder Mug
– Founder T-Shirt
• Official Founding Member Recognition
– Be recognized as one of the early supporters who helped bring YETI Spice Beer to life
• Journey Updates
– Receive exclusive updates on product development and Himalayan spice sourcing expeditions
Help Bring the Dream to Life
For those who wish to play a significant role in turning the YETI Spice Beer vision into reality.
Your Rewards
• EarthLove Nepal Journey Upgrade
– Complimentary upgrade from a Standard Room to a Deluxe or Superior Room on an EarthLove Nepal Journey
– Invitation to a Special Private Tour
– Ayurvedic Wellness Experience
(Approx. 8-hour detox & rejuvenation retreat)
• Invitation to Exclusive Events & Gatherings
• Founder's Exclusive Collection
– YETI Spice Beer
– Founder Mug
– Founder T-Shirt
• Official Founding Member Recognition
• Journey Updates
– Receive exclusive updates on product development and Himalayan spice sourcing expeditions
Reach the Summit Together
For those who wish to stand at the peak of the Founding Journey and experience the origins of YETI Spice Beer.
Your Rewards
• Invitation to the YETI Spice Beer Origin Journey
– Visit the source of wild Himalayan spices
– Meet local spice growers and communities
– Experience Himalayan culture and traditions
– Special guided access and personal hosting
• Exclusive Cultural Exchange Opportunities
– Meet cultural custodians and community leaders from the Himalayan region
• EarthLove Hakuba Special Experience
• Founder's Exclusive Collection
– YETI Spice Beer
– Founder Mug
– Founder T-Shirt
• Official Founding Member Recognition
– Be recognized as one of the founding companions who helped bring YETI Spice Beer to life
② Free Support / Donation
"Trail Supporter"
Support the Journey in Your Own Way
YETI Spice Beerの物語に共感してくださる方へ。
無理のない形で
この旅を応援していただけたら嬉しく思います。
皆様からいただく応援は
プロトタイプ開発やブランド構築
そしてその先に広がる未来へと繋がっていきます。
Thank You
The Journey Begins
ここまでお読みいただき
本当にありがとうございます。
YETI Spice Beerは
まだ存在しないビールです。
しかし
共に歩んでくださる仲間がいることで
初めて実現できる挑戦でもあります。
白馬とヒマラヤ。
自然と人。
文化と文化。
異なる世界が出会うことで生まれる
新しい豊かさを信じて。
25年以上にわたり
ヒマラヤを旅しながら出会ってきた人々や文化。
そして
白馬で出会った仲間たち。
そのすべてのご縁が
このプロジェクトへと繋がっています。
YETI Spice Beerは
単なるクラフトビールではありません。
白馬の名水と
ヒマラヤの天然スパイスから始まる
新しい挑戦です。
そして
人と人。
自然と文化。
地域と地域を繋ぎながら
共に繁栄する未来への小さな一歩です。
YETI Spice Beerは
これから始まります。
もしよろしければ
この旅の仲間になってください。
What is EarthLove?
EarthLove Inc. is a platform
that creates new possibilities for people’s awareness and lifestyles
through connections with nature, culture, and community.
The natural environment.
Food culture.
Local communities.
The many challenges humanity faces today.
By bringing together people and cultures from around the world,
we seek to nurture mutual prosperity and harmony,
while exploring a brighter future together.
Through travel, food, nature experiences, products,
and community-driven activities,
EarthLove proposes a new way of living
rooted in connection, awareness, and coexistence.
EarthLove Projects / アースラブプロジェクト
• Hakuba Diner
– ヒマラヤン スパイス ジャーニー レストラン
• Hakuba House
– 自然好きが集まるゲストハウス的民宿
• EarthLove Tours
– 自然と文化と交流を体験するツアー
• Fair Trade Products
– ヒマラヤン ロイヤル パシュミナ事業、ヒマラヤンボタニカル石鹸事業
• Nature Temple Vision
– 自然保全、文化保全、調和したコミュニティビルディング
• YETI Spice Beer Project
– ヒマラヤと日本アルプスを結び繁栄をもたらすスパイスビール事業
Various projects and initiatives
that contribute to the preservation of nature and culture.
What is EarthLove?
EarthLove Inc. is a platform
that creates new possibilities for people’s awareness and lifestyles
through connections with nature, culture, and community.
The natural environment.
Food culture.
Local communities.
The many challenges humanity faces today.
By bringing together people and cultures from around the world,
we seek to nurture mutual prosperity and harmony,
while exploring a brighter future together.
Through travel, food, nature experiences, products,
and community-driven activities,
EarthLove proposes a new way of living
rooted in connection, awareness, and coexistence.
Various projects and initiatives
that contribute to the preservation of nature and culture.
EarthLove Activities & Projects
EarthLove Station Hakuba
Hakuba Diner-Spice Diner
Hakuba Podcasts – Nature Broadcast Station
Hakuba House – Guest House Lodging
EarthLove Tours
Curating and supporting journeys that connect
nature, culture, and people
across Hakuba, Nepal, and India.
YETI Spice Beer Project
A new spice beer project connecting
the Himalayas and the Japanese Alps.
EarthLove Fair Trade Products
Royal Pashmina, also available at the Imperial Hotel.
Organic soaps, Himalayan rock salt, spices, and more.
Nature Temple Vision
A future-oriented community vision where
nature, food, culture, and wellness come together
Connecting the Himalayas and the Japanese Alps
while creating a way for people and communities
to thrive together.
Connecting the Himalayas and Japan Alps
We are looking for the first companions to join this journey
YETI Spice Beer is not simply a beer project.
It is a journey connecting the Himalayas and Hakuba,
nature and culture, people and people.
Through meaningful encounters and shared experiences,
EarthLove seeks to cultivate new value, connection,
and possibility for the future.
YETI Spice Beer is both a vision and a challenge born from that spirit.
We are currently seeking Founding Members
to help bring this story to life
through the prototype development, production,
and sharing of YETI Spice Beer.
EarthLove Needs You
YETI Spice Beer Founding Journeys
We are looking for companions
to help nurture the beginning
of the YETI Spice Beer journey.
① Founding Member Participation:
Join the Founding Journey
Become one of the early companions helping bring YETI Spice Beer to life.
Your Rewards
• Exclusive Invitation to Hakuba Diner
– Spice Journey Course for Two Guests
• Founder's Exclusive Gift
– YETI Spice Beer & Founder Mug
or
Founder T-Shirt
• Official Founding Member Recognition
– Be recognized as one of the early supporters who helped launch the YETI Spice Beer journey
• Journey Updates
– Receive exclusive updates on product development and Himalayan spice sourcing expeditions
Support the Founding Journey at a Deeper Level
For those who wish to play a greater part in bringing YETI Spice Beer to life.
Your Rewards
• Exclusive Invitation to Hakuba Diner
– Spice Journey Course for Two Guests
• Hakuba Concierge
– Personalized guidance and support during your stay in Hakuba
• Founder's Exclusive Gift
– YETI Spice Beer & Founder Mug
or
Founder T-Shirt
• Official Founding Member Recognition
– Be recognized as one of the early supporters who helped launch the YETI Spice Beer journey
• Journey Updates
– Receive exclusive updates on product development and Himalayan spice sourcing expeditions
Support the Founding Story at a Deeper Level
For those who wish to play a meaningful role in bringing the YETI Spice Beer vision to life.
Your Rewards
• Royal Pashmina Gift
– A special gift from the Himalayas
• Invitation to Exclusive Events & Gatherings
• Founder's Exclusive Collection
– YETI Spice Beer
– Founder Mug
– Founder T-Shirt
• Official Founding Member Recognition
– Be recognized as one of the early supporters who helped bring YETI Spice Beer to life
• Journey Updates
– Receive exclusive updates on product development and Himalayan spice sourcing expeditions
Help Bring the Dream to Life
For those who wish to play a significant role in turning the YETI Spice Beer vision into reality.
Your Rewards
• EarthLove Nepal Journey Upgrade
– Complimentary upgrade from a Standard Room to a Deluxe or Superior Room on an EarthLove Nepal Journey
– Invitation to a Special Private Tour
– Ayurvedic Wellness Experience
(Approx. 8-hour detox & rejuvenation retreat)
• Invitation to Exclusive Events & Gatherings
• Founder's Exclusive Collection
– YETI Spice Beer
– Founder Mug
– Founder T-Shirt
• Official Founding Member Recognition
• Journey Updates
– Receive exclusive updates on product development and Himalayan spice sourcing expeditions
Reach the Summit Together
For those who wish to stand at the peak of the Founding Journey and experience the origins of YETI Spice Beer.
Your Rewards
• Invitation to the YETI Spice Beer Origin Journey
– Visit the source of wild Himalayan spices
– Meet local spice growers and communities
– Experience Himalayan culture and traditions
– Special guided access and personal hosting
• Exclusive Cultural Exchange Opportunities
– Meet cultural custodians and community leaders from the Himalayan region
• EarthLove Hakuba Special Experience
• Founder's Exclusive Collection
– YETI Spice Beer
– Founder Mug
– Founder T-Shirt
• Official Founding Member Recognition
– Be recognized as one of the founding companions who helped bring YETI Spice Beer to life
② Free Support / Donation
"Trail Supporter"
Support the Journey in Your Own Way
EarthLove Founding Circle
YETI Spice Beer Founding Journey
Why YETI, Why Now?
At a time when connections with nature, culture, and people are being rediscovered and revalued,
we are taking on a new challenge-
Creating a new spice beer culture
that bridges the Himalayas and the Japan Alps.
If you feel inspired to join or support this journey,
please feel free to contact us.
Current Goal ¥3,800,000
*Target completion date: June 2026
Phase 1 | Founding Journey
Spring – Summer 2026
Aiming to reach ¥3.8 million
to launch the development of the
YETI Spice Beer Prototype.
Current Progress
• Development meetings with brewery partners underway
• Spice recipe refinement in progress
• Label & brand development in progress
• Founding Journey campaign launched
• Summer event planning currently in preparation
Support Usage:
Your support will help us with:
• Prototype brewing,
・Sourcing Himalayan spices,
・Label design production,
• Events and tasting sessions will be held.
• Web / Communication activities,
・Marketing preparations,
• Future planning and event management
・We will use it for disseminating information, etc.
Phase 2｜Prototype & Promotion
July – September 2026
YETI Spice Beer Prototype Completed
Tasting events in Hakuba, Tokyo, and other locations.
Launch a promotion
Restaurants, hotels, tourist facilities, high-end restaurants,
To Nepalese and Indian restaurants, etc.
Sales and PR activities have started.
Future Vision
From Hakuba to all over Japan, and then to the world.
Through YETI Spice Beer, we will cultivate a new story that connects nature, culture, and people.
Every sip, you connect with nature.
YETI Spice Beer
Join the YETI Founding Journey
We are looking for our first members:
Support and how to support us (how to support us):
SWIFT CODE: HABKJPJTXXX
Bank Name: Hachijuni Bank
Bank Number: 0143
Branch Name: Hakuba
Branch Number: 486
Branch Address: 5940 Hokujyo Hakuba, Kitaazumigun Nagano Japan
Account Type: Standard
Account Number: 211843
Account Name: EarthLove Kabushiki Kaisha
Deguchi Makihito
Company Address: 3476 Hokujyo Hakuba, Kitaazumigun Nagano Japan
Company Telephone Number: +81 (0)90 9804 6057
Credit card payment:
You can select "Support" and send your donation via the link below.
Participate by Credit Card
Join with ¥ 200,000
Join with ¥ 400,000
Join with ¥ 600,000
Join with ¥ 800,000
Join with ¥ 1,00,000
Trail Supporter (support freely)
Free Support / Donation
*The rewards, experiences, and level of involvement will
vary depending on the amount of your support/donation!
We invite you to join us on the journey and
experience of bringing YETI Spice Beer to market.
First of all, thank you sincerely for taking the time to read through this journey and vision.
If you decide to support or join this journey,
I would truly appreciate it if you could send me your name and contact information via email or direct message when making your payment or contribution.
YETI Spice Beer is not simply about launching or selling a product.
More importantly, it is about building meaningful connections with the people who become part of this journey from the very beginning.
I would love to stay connected with you regarding your rewards, future updates, special events, and potential tours and experiences connected to the project.
Thank you for becoming part of the story.
EarthLove Co., Ltd.
Founder & Representative Maki Ashish Deguchi
3476 Hokujo, Hakuba Village, Kitaazumi District, 3999301
Email: earthlovecompany@gmail.com
A New Spice Beer Story Begins
From the Himalayas to Hakuba
Nature knows no borders.
Across mountains,
across cultures,
people become connected.
We believe that small encounters
and bold new challenges
can help shape a brighter future.
Join us on this journey as one of our first companions!
Thank you & Namaste
Produced & Presented by
Maki & EarthLove Company June 2026
